Digital Discovery Institute

Digital Marketing Course

What is digital marketing?

Digital marketing, internet advertising, online marketing, etc. are the various terms which are used by companies nowadays for marketing online. As the usage of the internet has almost doubled in the last decade so this has massively affected the purchase of people and their interaction with the business.

Digital marketing is like other types of marketing, which is a way of connecting and influencing potential customers. The main difference is how you are connecting and influencing the customers online.
Digital marketing is referred to as the online marketing assets. Email marketing, social media marketing, pay-per-click advertising, and even blogging are the best examples of digital marketing. They help introduce people to the company and convince them for buy the products/services.

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Digital Marketing Assets

Everything online is considered digital marketing assets. You simply have to use the marketing tool for using them online. Many people are not realizing how digital marketing assets are to be used. Below are a few examples of it.

  • Website
  • Assets for branding online like icons, logos, acronyms, etc.
  • Images like product shots, infographics, photos of the company, etc.
  • Video content includes product demos, video ads, etc.
  • Online tools or products like calculators, SaaS, interactive content, etc.
  • Written content like eBooks, blog posts, testimonials, product descriptions, etc.
  • Social media pages
  • Reviews
You can imagine how this list will scratch the surface. Most of the digital marketing assets are falling in one of the above-mentioned categories. Some clever marketers are always coming up with new ideas for reaching customers online, so in this way, the list will constantly keep on increasing.
However, digital marketing is fast-paced and ever-involving industry, with new trends popping up. Thus, to offer relevant services to your clients you need to be up-to-date with the changing trends and digital marketing courses at Digital Discovery Institute (DDI) can help you. Our courses help develop your digital skills and advance your marketing career.
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What is included in our digital marketing training program?

DDI offers certification program in digital marketing online and offline. it involves developing an in-depth understanding and knowledge of the eight main domains of digital marketing and the student gets to work on virtual simulations and real world projects to get domain experience. There are more than 40 latest tools of digital marketing that give project experience and make the person capable to take up a job or start his own venture.

The course offered at DDI includes a range of disciplines and they are in high demand. In addition the training will give access to content of e-learning, forum of experts in the industry and simulation exams. These resources are a must to become a complete digital marketing expert. By pursuing our reputed digital marketing course in Mohali, one can get the benefit of.

Developing an in-depth knowledge and understanding of top functions of digital marketing such as paid marketing, inbound marketing, web analytics and social media marketing.

Become competent in managing, planning and executing campaigns that are integrated and multi-channel.

Lead teams of digital marketing experts and lead initiatives for your business or organization.

Understand the association and working of different disciplines of digital marketing and how to optimize the usage of each technique.