Digital Marketing Course Syllabus for Beginners

About Us

Digital Discovery Institute (DDI), the training department of SEO Discovery, provides world-class education in digital marketing. Our mission is to empower individuals and businesses with the knowledge and practical skills needed to succeed in today’s fast-evolving digital landscape.

Our team of expert trainers brings extensive industry experience and is committed to delivering high-quality, hands-on training that is both relevant and up to date. We offer a wide range of courses, including Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, and more—designed to help learners achieve real-world results.

AI Focused Digital Marketing Syllabus

Search Engine Optimization

Local / GMB SEO
Mobile SEO
Amazon SEO
Youtube SEO
Guest Posting
Link Building Training
Public Relations (PR) Training

Content Marketing

What is Content Marketing
Content Strategy
Content and Marketing Funnel
Content Ideation
Content Creation
Content Promotion
Analysis and Reporting

Social Media Marketing

Designing in Canva
Facebook Marketing
Instagram Marketing
X (Twitter) Marketing
Linkedin Marketing
Youtube Marketing

Podcast Setup and Marketing

Find a unique and compelling topic
Set up your show format.
Leverage your network.
Record and edit your episode.
Finalize your creative assets.
Set up a website.
Build a promotion strategy.
Track your metrics.

Influencer Marketing

What is Influencer Marketing?
Who is an Influencer?
Types of Influencers
Why Do Businesses Use Influencers?
What Type of Brands Do Influencer
Set up a website.
Marketing?
Connect brand and influencer

Canva Operation

Fundamental of Graphics design
Basic Graphics Design Skill
Eye-catchy content creation for Social Media
Stand out your Brand on social platforms with attractive logo and creative social posts.
Create audience engagement with promotional contents
Boost Brand Identity and Loyalty

Whatsapp Marketing

Introduction to WhatsApp Marketing.
WhatsApp Official API Overview.
Setting Up Official API.
Setting Up WhatsApp Tool.
WhatsApp Contact Management.
Templates Approval & Broadcasts.
Teams & Agent Features.
Automations - Reply Material.

AI Tools

Create Images (Text-To-Image). Midjourney, Dall-E, Adobe Firefly, MS Designer
Canva Magic Design AI: Easily Create Many Items With AI Text Prompts
ChatGPT
Create audience engagement with promotional contents
Bing Chat (AI)

Graphic Designing

Adobe Illustrator
Photoshop
Canva
Coreldraw
Inkscape
Indesign

Special Classes on

Google Ads
Google Tag Manager
Affiliate Marketing
Online Reputation Management
Google Adsense

Specialized Freelancer Training

What you'll learn

Create winning proposals to achieve freelance success
Build relationships with clients
Build a side hustle or a full time home business that can replace your 9 to 5 job
How to build a rockstar Upwork, Freelancer.com and PPH profile that stands out and ranks organically

Introduction to AI in Digital Marketing

Why Digital Marketing?
Traditional versus Digital
Mindset behind Digital Marketing?
Overview of AI technologies in marketing
Key AI tools and platforms
Expectations on when to Advertise Online
What are Search Engines and Basics?
How Search Engines works?
Popular Search Engines
Crawlers / Spiders
Visibility on Search Engines
History of Google
Name of Google Crawler
About SERPs

AI in Search Engine Optimization (SEO)

Introduction to AI-driven SEO tools (e.g., SEMrush, Ahrefs, Surfer SEO)
How AI improves keyword research/analysis
Implementing AI for on-page and off-page SEO
Using AI to monitor and analyze SEO performance
Introduction to SEO
Importance of SEO
Types of SEO
Technical SEO
Assignment: Keyword Research

Important points for Website Creation

Website and Basic
What is Website?
Domain & Domain name
Extensions and Sub-Domains
Web Server and Hosting
About Protocols
What is URL?
What is link ?
SEO Friendly URLS

Website Planning and Creation

Analysis and Selection of topic / objective
before purchasing domain hosting
How to choose a domain name
Keyword research for name selection
Points to check before purchasing a domain
How to select the best hosting
How to compare service providers before
purchasing domain and hosting

Meta Tag Optimization

What is page title and page description?
Importance of meta tags
Rules to create meta tags
How to create meta title and descriptions?
Tools for meta tags optimization
How to edit snippets
Plugins for word press

Market Research and Keyword Planning

What is Keyword
Various types of Keywords.
Importance of Long Tail Keywords
Google Suggestions
What is LSI Keywords
How to choose best keywords
Tools for Keyword Research

Website Tags Optimization

How to check the tags of the website?
How to optimize Heading Tags?
How to optimize Alt tags?
About language tags
Canonical tags
About Anchor tags
How to fix the Tags of the website?

Creation of Website using Wordpress

What is Cpanel
Introduction to CMS (Content Management System) and WordPress
Installing WordPress and Launching
Website Plugins
Customization and Setup

Introduction on SEO and Algorithms & Updates of Google

Organic Vs Paid Results
Techniques of SEO
White Hat SEO
Grey Hat SEO
Black Hat SEO
Google Algorithms and Updates

How to write content using Yoast SEO Plugin On page Status Report and check Errors

Broken Links
404 errors
W3C errors
Speed Optimization
Mobile Optimization
Content Optimization
SEO Tools
Website's Files
How to fix all errors
How to create the on page status report?

Google Webmaster Tool / Search Console / GWT

Introduction of Google Search Console
About dashboard
Clicks and Impressions
Links coming to your site
How to create and submit Sitemaps
How to create Robots.txt file
URL Inspection
Finding Broken Links
Identify Crawling errors
Mobile Optimization
Bing Webmaster tool

Basic Terms and Backend work

What is DA and PA?
What is Page Rank?
What is Link Juice?
What is Backlinks?
What is Link Building?
What is Do follow and No Follow?
What is inbound and outbound Links?

Google Analytics

Importance Of Google Analytics
All Fundamentals
Track landing pages and location
Tracking Conversions
Visitors Behaviour
Goals and funnels
Monitoring Website Permorfance
Traffic Information
Bounce Rate
Sessions
Conversions
About Events
Advance Analytics
Google Tag Manager

Social Media Optimization

What is social media optimization?
Reason of using social media?
Benefits of social media optimization
Various social media platforms
Impact of using social media
Importance of Social Media Profile Creation
How to post on FB, Instagram, Twitter and LinkedIn
How to share post on Social Media
Wordpress Plugins and Tools for Sharing
Importance of Hashtags
Introduction to Pinterest
Importance of PInterest Integration with website
Youtube Video Optimization and Analytics

AI-Powered Content Creation

What is Content Marketing
Content Strategy
AI tools for content generation (e.g., Jasper, Copy.ai)
Writing SEO-optimized content with AI assistance
Automating content curation and distribution
Personalizing content for target audiences using AI
Content and Marketing Funnel
Content Ideation
Content Creation
Content Promotion
Analysis and Reporting

Website Full analysis and Tools

What is website audit
Various tools for website audit.
Benefits of website audit
How to check issues manually
Website audit formats
Website audit checklist 2020
Essentials points of website audit
Assignment: Website Audit

AI-Powered Link Building

Introduction to Off Page SEO
Use of Mozbar Chrome Extension
What is DA and PA?
What is Page Rank?
What is Link Juice?
What is Backlinks?
What is Link Building?
Link building strategies and best practices
AI-driven competitor analysis for link opportunities

AI in Local SEO

Importance of Local SEO
Introduction to GMB Dashboard
How to add business
How to create profile in GMB
How to use keywords for better ranking
How to update regularly for better results
Factors affecting GMB ranking
AI for local business listings optimization
AI-powered citation building
Local SEO data analysis

Off Page SEO Techniques

How to find High PA DA Websites
Importance of NAP
Profile creation
Forum participation
Q&A participation
Blog commenting
Publish Articles
Write Guest Posts
Wheel Linking
Web 2.0
Links Through Image Publishing
Links Through Video Publishing
Links Through Infographics Publishing
Social Bookmarking
Links Through PDF/PPT Publishing
Directory Submissions
Link Building Report Format
Assignment: Creating Off Page SEO report

Technical SEO

Importance of Technical SEO
Indexing
Making URL-Friendly URLs
Page Speed
Mobile Friendliness
Schema Markup
HTTPS Encryption
User Experience
Crawl Optimization
Redirections
Duplicate Content
Bad Backlinks
Assignment: Check Technical SEO issues in a website

AI for Brand Reputation Management - ORM

What Is Online Reputation Management (ORM)?
Need of ORM
How to Handle Negative Reviews
How to Manage Online Reputation
Role of SEO in ORM
Tools for Managing ORM
Monitoring Online Reputation with AI Tools
Identifying and Addressing Online Crises with AI

Google Adsense

Introduction to Google AdSense
Google AdSense Interface
Google AdSense Insights
Placing Ads with Google AdSense

AI for Social Media Management

Understanding Social Media
Value of Social Media
Overview of AI Tools for Social Media (e.g., Hootsuite, Buffer, Sprout Social)
Automating Social Media Scheduling and Posting
AI-Driven Social Media Listening and Sentiment Analysis
Finding the Right Channel for Marketing
Why Your Business Requires Social Media Optimization
Different Social Media Networks

Facebook Ads with AI

Overview of Facebook Ads Manager and AI Integrations
Using AI for Audience Targeting and Segmentation
AI-Driven Ad Creative and Copy Optimization
Facebook as a Social Media Platform
Facebook Page vs Profile
Hashtags on Facebook
Facebook Page Insights
Do’s and Don’ts of a Facebook Page
Facebook Content Creation Strategy

Pinterest Ads with AI

Overview of Pinterest Ads and AI Tools for Campaign Management
AI-Driven Audience Targeting and Segmentation on Pinterest
Setting Up a Pinterest Account and Business Account
Tracking Pinterest Analytics
How to Engage Your Audience on Pinterest

Introduction to Google Ads and AI Integration

Understanding the Fundamentals of Google Ads
Key Concepts: PPC, CPC, CTR, Quality Score
The Role of AI in Transforming Google Ads
Importance and Benefits of PPC
Major Pay-Per-Click Search Engines

Setting Up AI-Driven Google Ads Campaigns

Step-by-Step Guide to Setting Up Google Ads Campaigns
How AI Can Help with Keyword Research and Selection
Using AI for Audience Targeting and Segmentation
What Is Keyword Research?
Difference Between SEO and PPC Keywords
Researching PPC Keywords
Importance of Target Keywords
Selecting Targeted and Related Keywords
Categorizing Keywords into Ad Groups

AI-Powered Ad Copywriting

Best Practices for Writing Ad Copy Using AI Tools
A/B Testing and Optimizing Ad Variations Using AI
Creating Effective Ads and Ad Groups
Writing Unique and Compelling Ad Titles
Measurement of Title, Description, and Display URL
Creating Ads That Produce Better ROI
Examples of Successfully Effective Ads

LinkedIn Ads with AI

Introduction to LinkedIn and How It Works
Importance of LinkedIn for Business
Creating Individual Profiles and Company Pages
Introduction to LinkedIn Ads and AI Tools for Campaign Management
AI-Driven Targeting for B2B Audiences
Creating AI-Optimized Ad Content for LinkedIn
User Engagement on LinkedIn
Increasing Connections
LinkedIn as a Job Portal
Advertising on LinkedIn
Getting Started with Campaign Manager
Brand Awareness Campaigns
Lead Generation Ads
Remarketing on LinkedIn
Measuring and Optimizing Campaigns
LinkedIn Analytics

Advanced Facebook Ad Strategies with AI

Facebook Ads Overview
Predictive Analytics for Ad Performance
AI Tools for Dynamic Ad Creation and Personalization
Brand Awareness Ads
Traffic Ads
Lead Generation Ads
Video Ads
Page Like Ads
Remarketing Ads

AI for Bid Management

What Is Bidding?
What Is Quality Score?
How Quality Score Affects Bids
How to Increase Position on Search Results
Bidding for Ad Position
Target CPA and ROAS Bidding
Maximize Clicks and Conversions Bidding
AI-Powered Bid Adjustments
User-Defined Bids vs Google Automatic Bids
Importance of Bidding Techniques

Twitter Ads with AI

Introduction to Twitter Ads and AI Tools for Campaign Creation
Using AI for Audience Insights and Real-Time Engagement
AI-Driven Ad Content Creation and Testing on Twitter

AI for Display and Video Campaigns

AI for Display Campaigns
AI for Video Campaigns
AI for Performance Max Campaigns

Video Marketing

Introduction to YouTube
Creating a Channel on YouTube
How to Engage Your Audience
Monetization on YouTube
Paid Ads on YouTube

Instagram Marketing

What is Instagram and how to get started!
Integration of FB & Instagram for ads.

AI Tools You’ll Learn

Category	AI Tools
SEO	SEMrush, Ahrefs, Surfer SEO, MarketMuse
Social Media Marketing (SMM)	Hootsuite, Buffer, Sprout Social, Lately
Google Ads	Google Smart Bidding, Optmyzr, Adzooma, WordStream
Content Creation and Marketing	Jasper, Copy.ai, Writesonic, Canva
Email Marketing	Mailchimp, HubSpot, Moosend, Sendinblue
Website Audit	Screaming Frog, DeepCrawl, Sitebulb, Google Search Console

Foundations of Email Marketing and AI

Email marketing overview and importance
Email marketing KPIs and metrics
Email deliverability best practices
AI-powered subject line optimization
AI-generated email copy

Additional Topic Covered

Introduction to Artificial Intelligence
Benefits of AI
Important AI Tools for Digital Marketing
Practical Sessions on using AI Tools
Guidance to become successful Freelancer

Assignment

Content Calendar
Social Media Assignment
Google Ads assignment

Affiliate Marketing

What Is Affiliate Marketing
Affiliate Networks
Partnership with Affiliate Network
Strategy / Planning

We also helps in

Mock Interviews
Q&A Rounds and Group Discussions
Guidance for Creating a Professional Resume
Job Interviews with SEO Discovery
Paid Internships for Students
24x7 Doubt Clearing Option

Get Digital Marketing Traning with your Own Instructor

Live project Tranning with Project Manager | Personal Tranning | Live Instructor Session | Self-Paced Video Lecture

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Our Syllabus