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Performance Marketing Course with 100% Practical Training

In the world of digital marketing, every click, impression, and conversion counts. Welcome to the Performance Marketing Course in Mohali at Digital Discovery Institute (DDI Mohali) — Punjab’s most trusted destination for career-focused marketing education. This course is tailored to you in case you would like to master result-oriented advertising techniques that would achieve measurable… Continue reading Performance Marketing Course with 100% Practical Training

Marketing Metrics Every Beginner Performance Marketing Strategist Should Know

Performance marketing is a digital technique of marketing in which…

Top 7 AI Tools Transforming Digital Marketing

Table of Contents Introduction: What It Means to Know about AI The Connection Between AI and Digital Marketing Top 7 AI Tools Transforming Digital Marketing How DDI Mohali Teaches Practical Use of AI Tools Future Direction: The Role of AI in Marketing Conclusion Frequently Asked Questions (FAQs) Introduction: What It Means to Know about AI… Continue reading Top 7 AI Tools Transforming Digital Marketing

Voice & Visual Search: Optimizing for Next-Gen Content Discovery

Table of Contents Introduction: The New Search Era — Voice and Visual Search What is Voice Search? What is Visual Search? The Importance of Voice and Visual Search in Digital Marketing Optimization Strategies for Voice Search Optimization Strategies for Visual Search How to Learn These Topics in DDI Mohali’s Digital Marketing Course Success Examples and… Continue reading Voice & Visual Search: Optimizing for Next-Gen Content Discovery

Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights

Table of Contents Introduction: The Digital Marketing Rise of Analytics What Does Digital Marketing Analytics Entail? Tracking: The Importance of Data Tracking Attribution: Who Gets the Right Credit for Success? Artificial Intelligence and Marketing Insights Digital Marketing Analytics Tools Performance Metrics Every Marketer Should Know Reporting and Data Visualization Real-Life Example: From Data to Business… Continue reading Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights

Influencer Marketing in Indian Cities: Local Talent, Global Reach

Table of Contents Introduction: The Rise of Influencer Marketing in India What is Influencer Marketing and Why Do We Need It? The Evolution of Influencer Marketing in Indian Cities The Strength of Regional Talent: Small Towns, Big Impact International Brand Exposure: Global Indian Fame Opportunities for Marketers and Students How to Choose the Right Influencer… Continue reading Influencer Marketing in Indian Cities: Local Talent, Global Reach

Zero-Click Searches & SGE: What Marketers Need to Know

These days, when we ask Google a question like “best digital marketing course in Mohali” or “Google Ads features 2025,” we often don’t have to click on any result to get the answer. This is known as a Zero-Click Search. A major reason for this change is Google SGE (Search Generative Experience) — an AI-based… Continue reading Zero-Click Searches & SGE: What Marketers Need to Know

Google Ads Automation: Latest Features and Ways to Achieve Better ROI

Table of Contents Introduction What is Google Ads Automation? Latest Features of Google Ads Automation (2025 Update) How to achieve better ROI with Google Ads Automation? Why is DDI Mohali the best choice for learning Google Ads Automation? Other Courses Offered at DDI Mohali Conclusion FAQs Introduction Google Ads has always been a powerful tool… Continue reading Google Ads Automation: Latest Features and Ways to Achieve Better ROI

Social Media Video Trends: Reels, Shorts, and New Ways to Boost Engagement

Table of Contents Introduction: Why Video Content Is the Future The Rise of Short-Form Video: Reels and Shorts Video Trends for Brands and Marketers AI and Personalization in Reels and Shorts Strategies to Increase User Engagement DDI Mohali: A Leading Institute for Social Media Marketing Social Media Courses and Live Projects Career Opportunities in Video… Continue reading Social Media Video Trends: Reels, Shorts, and New Ways to Boost Engagement

The Rise of AI in SEO: How Tools Like ChatGPT and Gemini Are Changing Search

Table of Contents Introduction: The Thunder of AI in SEO Traditional SEO vs AI-Driven SEO What are ChatGPT and Gemini? Use of ChatGPT in SEO How is Gemini Changing the Future? Changes in Keyword Research Due to AI Tools Impact of AI on Content Creation and Automation Voice Search, Visual Search, and AI SEO AI-Powered… Continue reading The Rise of AI in SEO: How Tools Like ChatGPT and Gemini Are Changing Search

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Setting the benchmark in the Digital Marketing Industry, Digital Discovery Institute is the most innovative training center strategically located in Mohali. We deliver classroom and online digital marketing training across India covering SEO, PPC, SMM, Content, SEM, and many more.