Table of Contents Introduction: The Digital Marketing Rise of Analytics What Does Digital Marketing Analytics Entail? Tracking: The Importance of Data Tracking Attribution: Who Gets the Right Credit for Success? Artificial Intelligence and Marketing Insights Digital Marketing Analytics Tools Performance Metrics Every Marketer Should Know Reporting and Data Visualization Real-Life Example: From Data to Business… Continue reading Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights
Digital Marketing Analytics: Tracking, Attribution and AI-Informed Insights
